Cherry Blossom Season in Japan 🌸
Japan National Tourism Organization wants to offer to his members a goodie to announce the arrival of cherry blossoms in the country, capturing the essence of this beautiful natural phenomenon.
The Briefing
Target Audience Nature lovers, travel enthusiasts, and those intrigued by the allure of cherry blossoms.
Format Create a visually appealing digital lettering artwork suitable for sharing on social media platforms, reflecting the anticipation of cherry blossoms in Japan.
Creative Direction Letter the quote: "Live life in full bloom”
Incorporate delicate and elegant lettering that conveys the beauty of cherry blossoms. Experiment with soft pastel colors to evoke the gentle and fleeting nature of this seasonal event.
Keywords Bloom, Flowers, Pink, Sakura, Spring, Anticipation, Japan, Travel.
Specs Digital format, square dimensions (1080x1080 pixels), and high resolution for optimal online sharing + Application for goodies application
Mankai No Ikiru
This challenge resonated a lot with me as I am currently learning japanese.
I’ve been quickly attracted with the idea to play with water reflexion and a certain sense of simplification.
The subtle japanese writing 満開の生きる says “Living in Full Bloom” (mankai no ikiru)
Inspirations
I took inspiration from some of the Japanese National treasures and how historical japanese artists translated water, the cherry blossom season. In addition I studied water riddles and their reflexion logic quite a bit
