Empowered girls
grow into mighty women
Goldieblox, a company that creates toys, games, and entertainment for girls to develop an early interest in engineering and confidence in problem-solving, wants to create an original artwork featuring an empowering quote to celebrate the strength, resilience, and potential of girls around the world. This will be featured at bus stops.
The Client Brief
Target Audience:
Girls who don’t conform to girly toys and princesses and are looking for more challenging ways to engage with the world around them, as well as parents who want to incite this spirit in their girls.
Format:
Design a lettering piece with the quote ”Empowered girls grow into mighty women” showcasing a powerful quote related to girl’s strength and the importance of motivating them from a young age.
Creative Direction:
Use fun, vibrant colors, diverse styles, and creative compositions that could capture the eye of a little girl, as well as of their parents. Feel free to include pictures and/or illustrations that complement your creation.
Keywords:
Empowerment, Equality, Strength, Resilience, Women's Day, Celebration, Diversity.
Specs:
Portrait mode
Resolution: 300 DPI
The sketch
To be honest, this project was a challenge. It is a long sentence to put as a lettering and unifying everything despite the different writting style was not a straight forward task.
Researches and Inspirations
I went on there website I read the “about” page, took a look to some of there videos and their exclusive toy page too, that I loved! So much more girly that I thought when thinking about STEM! Having a girl myself, it is encouraging to see that I do not have to change my princess and unicorn fanatic of girl to give taste of STEM activities. 😅
I wanted the piece to give an impression of colorful explosion and remembered about GUMBALL, a cartoon network TV show I actually learned English from!
